Next week kicks of the annual love fest for all inbound marketers and inbound agency owners. In a couple of days you’re going to be overwhelmed with 10,000 inbound peeps, session after session and a generally mammoth conference facility.
To help you make the most of your investment in both time and dollars, I’m providing you an Agency Owner’s Guide to Inbound 2015. The context I used to come up with these suggestions reflects where most of you are in your inbound journey, some agency content and some inbound content—all with the overarching idea that you’re there to learn.
If you’re attending, I’ll see you there. If you’re not I’ll be sharing key learnings from all the sessions I attend. Enjoy!
Keynotes starts on Tuesday night, obviously I suggest you attend all the keynotes, they typically are inspiration, educational and helpful. The sessions recommended below are speakers I’ve heard before and or respect, sessions that make up a collection of agency operations and inbound marketing expertise. This should give you a lot to think about and a lot of practical, action oriented items to bring back to your shops and implement in the upcoming months.
Agency Owner's Guide to Inbound 2015
Wednesday, September 9, 2015
10:30AM – 5 Steps To A Successful Video Strategy on YouTube, Amy Schmittauer, Founder, Savvysexysocial.com
10:30AM – The Future of Search, Will Critchlow, CEO, Distilled
MUST SEE SESSION: 10:30AM, 11.5 Ways To Grow The Hell Out Of Your Agency, Mike Lieberman, Co-Founder, President, Square 2 Marketing and CEO at Agencies 2 Inbound
11:45AM – The Neuroscience of Memorable Content, Dr. Carmen Simon, Cognitive Neuroscientist, Rexi Media
11:45AM – The Four Corners of Conversion: Understanding The Intersection Of Copy, Design, Interaction and Psychology, Oli Gardner, Co-Founder, Unbounce
12:45PM – The Future of Sales: The Customer Now Leads The Sales Process, Tiffani Bova, VP Distinguished Analyst, Gartner
1:30PM – State of Influence Marketing, Lyle Stevens, Co-founder, Mavrck
1:30PM – Right Person, Right Message, Right Time: Using Context To “Anticipate” User Needs, Mike Schneider, VP of Marketing, Skyhook Wireless
4:45PM – The Intersection of Content and Social Media, Sonia Simone, Chief Content Officer, Copyblogger Media, LLC
4:45PM – Using Analytics To Create Content, Jeremy Goldman, Founder and CEO, Firebrand Group
5:45PM – Agency Partner Kick-Off Keynote, Patrick Shea and Pete Caputa, HubSpot
Thursday, September 10, 2015
10:30AM – Effective Use of LinkedIn Groups In Your Marketing, Viveka Vonrosen, Founder, Linked Into Business
11:45AM – Reputation Over Resume, Leslie Bradshaw, Managing Partner, Made by Many
11:45AM – Inbound 2015 Product Launch Deep Dive, Niti Shah, HubSpot
1:30PM – 50 Actionable Tips For Launching A Successful Lead Gen Campaign, Amanda Sibley, Marketing, Manager, HubSpot
2:30PM – The 30 Minute Marketing Plan: How To Eliminate the Five Most Common Challenges with Executing Inbound Marketing, Eric Keiles, CMO, Square 2 Marketing
2:30PM – What Clients Want and How TO Give It To Them, Robert Solomon, Founder, Solomon Strategic
3:45PM – Getting Ink: Inbound Strategies For Building Relationships with Traditional Media Outlets and Bloggers, Scott Kirsner, Columnist, Boston Globe/BetaBoston
3:45PM – Market Growth Hackathon: 25 Tips, Tools and Resources To Accelerate Performance, Paul Roetzer, CEO, PR20/20
5:00PM – Integrating Sales Development Services In An Inbound Marketing Agency, Douglas Davidoff, CEO, Imagine Business Development
Friday, September 11, 2015
10:30AM – Inbound Recruiting: How To Use Inbound To Source, Interview and Hire Talent, Patrick Biddiscombe, CEO, New Breed
11:45AM – Design For Action – A Blueprint For Content Marketing, Tamsen Webster, CMO and SVP, Executive Communications and Coaching, Oratium
12:45PM – The Unified Business Model (The Future of Sales and Marketing), Oliver Lopez, CEO, Structsales
These represent a nice cross section of thought leadership, so you appear smart and progressive when you talk to clients and technical support session to help your agencies continue their path up and to the right. Hope you enjoy the conference.
Remember, the September Cohort is quickly filling up and space is limited. I'll be promotingthis at Inbound, so if you're still interested and we have NOT had a conversation please click the button below to schedule our chat.
Agencies 2 Inbound - Helping You GO ALL IN On Inbound!
