Work With A2I And Other Agency Owners To Move To Inbound More Quickly
Join a group of fellow agency owners with similar challenges and spend time each month working through specific challenges, such as pricing, staffing, sales, engagement structure, reporting, tools and other mission-critical issues.
How The Cohorts Works
Each agency owner joins a cohort of fellow agency owners. You’re welcome to join an existing cohort and jump right in or wait for a new cohort to start from the beginning.
Every month, we meet on the same day, at the same time, via conference call and/or video chat. This allows you to schedule critical time to work ON your business instead of IN your business.
There are FOUR (4) different types of cohorts so everyone can find what they need to grow their agencies.
New Agency Cohorts - ideal for smaller agencies who are just starting their journey towards inbound. If you’re having trouble closing new clients, hiring, and leaving project work behind this is perfect for you. Below is a sample of the 12-month program. If you think this might help, click here to register for the next Cohort. Dates and times for this Cohort are flexible depending on the people who sign up. This program is $399/month.
Advanced Agency Cohorts - for agencies who have been working on inbound for the past two years and have advanced challenges and advanced questions. This 12-month program includes workshop sessions and is typically only 5 to 7 agencies. We focus on topics like Inbound Tactic Selection to Drive Leads, Creating The Agency Performance Culture, Evaluating Your Own Inbound Marketing, Reporting for Clients and Dealing with The Most Challenging Client Engagements. If this sounds like you, click here to apply for the next Advanced Agency Cohort. This program is $399/month
Inbound Sales Cohorts - if you’re considering or have already started to add sales enablement services to your product catalog then we’ll work though everything Inbound Sales. This six-month program includes sessions on How to Sell Inbound Sales Services, How to Deliver Inbound Sales Services with Your Current Team, How to Price Inbound Sales Services, How To Work With Clients On Inbound Sales and more. If you’re interested, click here to apply for the next Inbound Sales Cohort. This program is $399/month.
Inbound Agency Mastermind Group - Looking for something more issue or challenge specific? The Mastermind Group might be right for you. Each month we process real issues from agency owner members. This gives you actionable advice you can use in your shop the same day and the other members hold you accountable for the actions you say you'll take. It's like having your own advisory board of agency experts. For more information and to sign up for the Mastermind Group, click here. The Mastermind Group is $199/month.
Here's what we work on in the New Agency Cohort Program
- Month 1 – Planning And Goal Setting
- Month 2 – Sales Process And New Business
- Month 3 – Staffing Your Agency
- Month 4 – Structuring An Inbound Engagement
- Month 5 – Setting And Managing Pricing
- Month 6 – How To Get Paid In Advance
- Month 7 – Moving Away From Freelancers
- Month 8 – How To Use HubSpot To Make Money
- Month 9 – Analytics And Reporting For Clients
- Month 10 – Managing Your Agency
- Month 11 – Key Metrics And Agency Analytics
- Month 12 – Agency Tools That Improve Results
*Schedule subject to change based on cohort feedback and input