The short answer is no. You don’t need to acquire other agencies to grow, but it sure does help. Think about it like this. Would you pay a sales rep $100,000 if they were going to bring you a guaranteed $1 million dollars in new business? Of course.
What about if you could hire 10 highly qualified, amazing, culturally perfect new team members in one afternoon? And you had revenue to pay them all. Would you do that? Of course, you would.
What about filling a gap in your current delivery? For example, what if you’re just ok at paid media and paid search, but by acquiring a company you’re instantly at the top of your game in terms of getting clients results from their paid media programs? Anyone would say yes to this scenario too.