The Agency Growth Blog - For Owners Who Want Growth

If You Can’t Get Them For The Agency, How Can You Be Sure You Can Get Them For Clients?

Agencies 2 Inbound has worked with almost 100 inbound marketing agencies over the past two years. By far, the most frequently asked question during our sessions is about getting more leads and signing more new clients. It’s not anecdotal anymore. Inbound marketing agency owners need help with their own marketing and sales.

Some of the first guidance I provide to owners is to do inbound for their own agencies. Do it early and often. Make it a priority, dedicate resources to it and use it as a test bed to learn inbound marketing. Two very positive outcomes result from this approach. First, you’ll get better at inbound so you’ll see better results from clients and second, you’ll have more leads coming into the agency to drive your own sales results and company growth.

We’re all marketers. Smart marketers know if your agency isn’t remarkable it’s invisible. That’s what we tell our clients right? So what makes your inbound marketing agency remarkable? Even I’ve been challenged over the past few weeks to know what makes Square 2 Marketing remarkable.

If you’re not looking in the mirror and asking yourself this question, you’re going to be in for a surprise when you lose that prospect to another agency for a lower retainer. Why should they pick you? Why should they pay more for your retainer than for some other agency’s retainer? If you don’t know the answer—you can be sure your prospects won’t either.

I do a lot of work with inbound marketing agency owners on their own inbound marketing. We look at their messaging, their differentiation, their websites, their lead nurturing, their content offers and their social media. While most of it is pretty good, there are always recommendations to improve their results.

So the question becomes, how do you know if your own inbound marketing is missing something important? As agency owners you have to be able to evaluate and analyze your own inbound programs and the inbound programs of your clients to identify the weak spots and make the necessary upgrades.