The Agency Growth Blog - For Owners Who Want Growth

After taking a few weeks off from this blog to recharge and refresh, let's get back to working together to grow our agency. Today's post is about on of the biggest challenges facing digital agency owners in 2021 and beyond. 

The writing is on the wall. The digital agency is quickly evolving and the roles you thought you needed last year might not be the roles you need this year.

Clients are asking for different help in new areas and you can respond with new skills, new services and new expertise or you can defer this business to other agencies who have built out teams to deliver on your clients requirements.

I recently got a puppy and we’ve been diligently training him to handle all the obvious commands. First and most important, he needs to do his business outside. Next we want him to be controlled so walking next to us on the leash, stay when directed, come when requested and down if necessary. Just the basics, after all, he’s just a puppy. We can’t expect him to do everything on day one.

That got me thinking about how we train new inbound marketing agency team members and how similar some of the experiences probably should be, yet how different they are in reality. I’ll preface this by saying I think we could be much better at training new team members. I think in general it’s a lot of, “your smart, figure it out.” I’m pretty sure that’s not the right approach.

Here are a few techniques to consider when you’re getting new inbound agency team members up to speed.