Inbound marketing agency owners, welcome to one of the most challenging aspects of agency life. You need new customers to drive the agency growth but if you take everyone who comes along, you’ll be working with clients who never appreciate what you do, who never let you execute a profitable engagement, who never refer you and who consistently drive your team crazy.
It becomes a very difficult decision. Do you walk away from someone who wants to hire your inbound agency? Or do we take them on and try to turn this into a referenceable engagement. The best way to manage this is to understand what to look for during the sales process so you can limit the risk associated with bringing on challenging clients.