The Agency Growth Blog - For Owners Who Want Growth

Last week we hosted eight inbound marketing agency owners from as far away as Milan, Italy at the Square 2 Marketing offices for Agency Week 2.0. This is the second time we’ve opened the doors at Square 2 and allowed agency owners to see a true “behind the scenes” at one of the largest of HubSpot’s partners.

The experience was a truly immersive experience and there is no simlar educational opportunity for agency owner coaching on the planet. 

The owners came to meetings, listened in on prospect and client calls, sat in on internal planning meetings and attended company-wide creative sessions. Their agenda included sales, marketing, client services, creative, project management, agency-wide retrospectives and our all-hands Friday brunch session. 

Agency Week Is Back And New Inbound Agency Coaching Cohorts Are Launching

After a whirlwind week of sessions, conversations, meeting, product launches and parties, Inbound 17 is behind us. Back to work at our agencies. Now we face the real challenges. How do we grow our agencies? How do we make them more profitable? How do we decide what services to offer and most importantly, how do we make sure our agencies are differentiated?

This is not easy work folks. This is heavy lifting. What I can tell you from running a growing agency for over 15 years is that this work never stops. Even agencies like Square 2 Marketing have challenges we’re working on every single day. How to be more profitable, how to close more new clients, how to get current clients even better results and how to make sure prospects know exactly why they want to do business with us.