The Agency Growth Blog - For Owners Who Want Growth

So Much To Do And So Little Time: Prioritizing Inbound Agency Initiatives

Posted by Mike Lieberman on Jan 19, 2016 9:30:00 AM

I don’t have to tell you how hard it is to juggle all the balls associated with running an inbound marketing agency. Hiring, training, selling, working with clients and more go into a typical day for an inbound agency owner.

Many agency owners ask me the very simple question, “Mike, where do I start? You’ve given me so many things to think about what’s the most important thing to do first?” So while the new infographic growth chart we published early in the month gives you the broad brush steps to inbound agency growth, you still need to prioritize activities on a day to day basis.

Today’s article gives you tips on how to prioritize and focus your energy and the energy of your team so your company moves up the growth chart.

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Topics: managing your inbound agency

The Top 5 KPIs Every Inbound Marketing Agency Owner Needs To Know Cold

Posted by Mike Lieberman on Aug 4, 2015 7:00:00 AM

It’s very difficult managing any business if you don’t know your numbers. Now take an inbound marketing agency where you’re involved in complex and highly creative projects day in and day out. In this case it’s even more important.

The best way to remedy this situation is to start with a handful of KPIs, get extremely comfortable with those numbers and then expand your tracking efforts over time. This gives you the opportunity to start slow and get good at making adjustments that drive your numbers up and to the right.

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Topics: inbound marketing agency numbers, managing your inbound agency, inbound agency kpi

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