The Agency Growth Blog - For Owners Who Want Growth

Having run an agency for over 16 years, it’s clear that today the agency business is harder than ever. One of the biggest challenges is differentiating your agency from other agencies.

One of the other challenges, especially for smaller agencies, is creating enough content and enough thought leading content to get your prospect’s attention, drive search engine optimization and conversion on your website.

Writing a book might be one way to both differentiate and create content at the same time.

Here are some of the concepts you should consider if you’re looking to elevate your agency, thinking about writing a book or if you’re in the process of writing a book.

Inbound 16 is behind us and what an amazing experience it was in Boston. The event itself was fantastic, the content delivered was amazing, the people in this community are unique in all of business and almost everyone I talked to had a fantastic experience.

As business owners and inbound marketing agency owners we must make sure we’re prepared for what comes next. If you attended the Partner Session on Wednesday at 5:30PM you heard a lot about what HubSpot is prepared to do to help us be better, more successful agencies. Wonderful, right?

Let’s read between the lines a little and get you ready for what’s ahead.

Anyone see what I do? More and more agencies, offering similar services, for less and less money. Today there are thousands of inbound marketing agencies.

Most of them are new to it and offering services for ridiculously low levels of investment. Remember when you started doing inbound? You offered retainers for $2,500. Then you realized you couldn’t move the needle for that amount and you couldn’t make any money. So you astutely started raising prices.

Well there are now thousands of agencies calling themselves inbound agencies and doing just that. Most of the clients don’t understand the difference between a set of tactics that cost $10,000 and one that costs $2,500. To them they look similar enough to want to save the $7,500 a month. After all, the agency said they could get results for $2,500. Any of this sound familiar?