The Agency Growth Blog - For Owners Who Want Growth

Everything That's Wrong With The 12-Month Retainer Engagement and What To Do About Fixing It

Posted by Mike Lieberman on Jun 26, 2019 7:52:00 AM

When we started Square 2, almost 17 years ago, we were smart enough to know that doing projects for clients was not going to get them the results they expected from an investment in marketing. Fast forward to 2019 and now the 12-month retainer engagement is not getting clients the results they expected either.

How is that possible? Everyone told you to sign up clients for ongoing, retainer engagements to balance out cash flow, create long term relationships with clients and help you build your agencies.

But 12-month retainer engagements don’t do anything to get clients what they want—FAST RESULTS. Do you know any clients who don’t want fast results? Right, I don’t either.

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Topics: inbound agency team structure, Inbound Marketing Agency Team, Retainer Model

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