The Agency Growth Blog - For Owners Who Want Growth

You’re a HubSpot Shop and while the community is great, the platform versatile and the ongoing retainers make the agency business much easier, is that it?

What I mean is, if you can grow your agency by working with HubSpot, can’t you grow even more by working with other technology companies too?

The answer is a resounding yes. If it fits your agency mission and vision, then yes. Of course, this means your mission or vision is to be the biggest or most successful HubSpot Partner than that helps you answer this technology question.

But if your mission is to be more than just a HubSpot Shop, then adding new technology partners to your portfolio is a NEED to have, not a nice to have.

We first met HubSpot back in 2009. At the time, I pledged to Pete Caputa, that Square 2 would be HubSpot’s best partner. Almost 10 years later, we get a lucrative commission check every quarter from HubSpot and every quarter I look back 10 years and kick myself for not pursuing similar deals with other technology partners.

While I can’t go back in time and do it differently, I can try to look forward today at who might be the new HubSpot over the next ten years and make sure we have partnership agreements and an operational model that helps these new companies the same way we helped HubSpot over the past 10 years.

Drift, Crayon, Terminis, Accelo, or Yext. You might have heard of some, working with others and unfamiliar with the rest. There are now 125 HubSpot Connect Partners for you to work with. Click here to check out the visual representation of the Connect partners.

How can you possibly make heads or tails out of so many technology options? How can you organize them, prioritize them, provide services around them, sell them to prospects, learn them, train clients on them, install them and most importantly use them to produce better results for your clients?

Maybe you only work with a handful? But which ones? What does that mean for your agency? How do explain it to clients?