The Agency Growth Blog - For Owners Who Want Growth

Inbound Marketing Agency Generalist Or Specialist? Which Is Right?

Posted by Mike Lieberman on Feb 7, 2017 10:20:00 AM

Last week I wrote about our changing perspective on projects vs. retainers and today I’m talking about our changing perspective on generalists vs. specialists when it comes to team structure and organizational planning.

Over the past year, we’ve learned a lot about running a more profitable agency. A 20% net profit margin target is insight. As you might know, many traditional agencies are able to do 20% net profit or even higher but the inbound marketing agency struggle to be profitable and you might see 5% net profit in a good month.

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Topics: Inbound Marketing Agency, roles in an inbound marketing agency, inbound marketing team structure

My Inbound Agency Is Growing, Who Should Be My Next Hire?

Posted by Mike Lieberman on May 4, 2015 2:00:00 PM

Let’s take two minutes to appreciate the good times we’re all enjoying right now. A rising tide floats all boats and for the most part inbound marketing agencies and creative shops in general are all doing well in today’s market.

The economy is good and businesses are investing in their own marketing. Let’s take advantage of this situation.

With that success comes growth and many of the inbound agency owners I speak with are asking who they should hire, when should they hire and into what role should this new person move into. All very valid questions. Hiring for inbound agencies is challenging but not impossible.

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Topics: inbound marketing agency growth, Hiring, roles in an inbound marketing agency

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