The Agency Growth Blog - For Owners Who Want Growth

The Top 5 Asked Questions From Inbound Agency Owners AND The Answers REVEALED

Posted by Mike Lieberman on Aug 7, 2019 7:47:00 AM

Besides the 30 or so agency owners I’m actively working with right now, I talk to roughly another 10 to 15 agency owners each month who reach out with basic questions. The time I spend with them gives me insight into the specific challenges facing agency owners today.

Anyone who has talked to me in the past or has taken the time to get to know me is aware that I’ll give any agency owner 30 minutes to talk shop, help them with challenge and share any insights I’ve gained over the past 17 years running Square 2.

Working with other agency owners is one of my passions. Over the past few months, I started noting the questions people ask and its crystal clear to me that everyone has very similar challenges.

Read More

Topics: Hiring, agile marketing, inbound agency team structure, sales person

How Do I Know Who To Hire Next To Make 2019 Our Best Year Ever?

Posted by Mike Lieberman on Jan 10, 2019 2:37:36 PM

I often look back through old blog article to make sure that I’m always covering new ground and writing about new topics, but this topic is so common and its been almost three years since I talked about strategies behind hiring, that it seemed like a good starting point for 2019.

Today a lot of agencies are growing. I’ve spoken to several agency owners recently who shared with me, they’ve grown from $300,000 to $600,000 in the last year or from $700,000 to $1.5 million over the past 18 months. A lot of agencies are growing so their obvious question is, “as we grow, who do we hire, in what order and into what role?”

Read More

Topics: Hiring, Planning for Growth

When To Hire And How To Hire? The Inbound Agency Owner’s Catch 22

Posted by Mike Lieberman on Oct 26, 2017 3:00:00 PM

When it comes questions this one is the most asked of them all. When and who do I hire? I think this is most challenging to inbound agency owners of small shops because the fear of making a mistake is petrifying. I do understand that. Hiring is a big commitment, a responsibility and one that puts someone else’s personal future on the line. No one wants to hire a new team member only to have to let them go in 30 days.

But the fear should be put aside. Fear can’t rule the day. No decisions are permanent, especially hiring decisions and yes, it would be difficult to let your new team member go, but everyone would get over it and move on—if it came to that. So, moving forward now. Let’s not “make it hurt” let’s stop this silly “boot strapping” entrepreneurial guidance we’ve all heard from experts. If you’re too busy to work ON your business it is because you’re working IN it every day, all day. You need help. You need a new team member.

Read More

Topics: Hiring, inbound agency hiring, inbound marketing agency hiring

Staffing Your Inbound Marketing Agency: Why My Philosophy Changed

Posted by Mike Lieberman on Jan 24, 2017 7:00:00 AM

Hiring, team building, and resource management is such a hot topic for inbound marketing agency owners there are over 10 different blog articles on this site alone that address related topics. With all that, what we’ve learned about staffing an inbound marketing agency has changed dramatically over the past 12 months and I’m wondering if these articles are even relevant anymore.

We’re all in uncharted waters here, so it’s not surprising that what worked last January might not be working today. We’ve changed our approach to building our team and we’ve changed the way we deliver services. It seemed like a good time to share that with all of you.

Read More

Topics: Hiring, staffing your inbound marketing agency, inbound agency hiring, inbound agency team structure

6 Gifts Inbound Marketing Agency Owners Need This Holiday Season

Posted by Mike Lieberman on Dec 13, 2016 10:34:00 AM

Six Areas Inbound Marketing Agency Owners Need To Focus On Next Year To Make 2017 Your Best Year Ever!

I wanted to let everyone know how grateful I am for all the warm wishes and wonderful feedback all the agency owners have provided me over the past year or two. Many of you have worked directly with me on your agencies in one form or the other and the progress you’ve all made is wonderful.

To give back, I’d love to be able to give all of you a gift on this holiday season. Obviously, that would be a logistical challenge as well as setting me back financially. However, I can give you the gift of knowledge and here’s a little chance for me to give you what I wish I could give you and let you know why these are the most important gifts you should be giving yourself this season.

Read More

Topics: Hiring, pricing the engagement, inbound sales services, agile marketing

Training Your Inbound Agency Team To Produce Inbound Marketing Results

Posted by Mike Lieberman on Apr 21, 2016 10:00:00 AM

Inbound_Marketing_Training.jpgI recently got a puppy and we’ve been diligently training him to handle all the obvious commands. First and most important, he needs to do his business outside. Next we want him to be controlled so walking next to us on the leash, stay when directed, come when requested and down if necessary. Just the basics, after all, he’s just a puppy. We can’t expect him to do everything on day one.

That got me thinking about how we train new inbound marketing agency team members and how similar some of the experiences probably should be, yet how different they are in reality. I’ll preface this by saying I think we could be much better at training new team members. I think in general it’s a lot of, “your smart, figure it out.” I’m pretty sure that’s not the right approach.

Here are a few techniques to consider when you’re getting new inbound agency team members up to speed.

Read More

Topics: Hiring, Training, onboarding new team members

Inbound Agencies Should Hire A Marketing Manager Instead Of An Account Manager

Posted by Mike Lieberman on Oct 27, 2015 10:00:00 AM

When it comes to hiring people to take care of your clients, most of you with agency experience lean into the idea of the traditional account manager. It kind of makes sense right? Let’s get people who are good at taking care of the clients.

However, the inbound marketing agency isn’t taking care of clients in the same way a traditional agency is taking care of clients and inbound agencies have a responsibility to get clients results, so there’s a fairly significant shift from the skills account managers leverage in a traditional agency to the skills your marketing consultants are going to need in an inbound agency.

Read More

Topics: Hiring, inbound agency hiring

Hire Your Next Inbound Marketing Agency Team Member This Week

Posted by Mike Lieberman on Oct 5, 2015 11:30:00 AM

Earlier this month I spoke at Inbound 2015, HubSpot’s annual love fest for everyone who knows anything about Inbound. One of the topics I spoke about is hiring people for your inbound agency. Today, I’ll spend a bit more time talking about how important it is to hire and how hiring (or not hiring) might actually be holding you back.

If you read anything about running a small business or entrepreneurialism, one of the first things you lean is about boot strapping and making it hurt before you add expenses to your business. It makes sense on paper, but maybe not so much in the real world.

Read More

Topics: Hiring, staffing your inbound marketing agency

Why Your Hiring Plans Don’t Match Your Inbound Agency Growth Strategy

Posted by Mike Lieberman on Sep 8, 2015 10:00:00 AM

Vision. Mission and Values Helps You Match Strategy To Hiring

So you’ve decided you want to grow your inbound marketing agency and you’re ready to hire. But are you really ready to hire? Do you have a solid growth strategy in place? Can you articulate your mission, vision and core values for your agency? Do you want to be a ten person, 20 person or 100 person agency? Are you ALL IN on inbound or planning to simply add inbound services to your list of other services?

It’s going to be very challenging hiring if you don’t have these questions locked down in your mind and in the mind of your team members, partners and outside advisors.

Read More

Topics: Hiring, growing an inbound agency, inbound agency growth, inbound agency strategy

Why Hiring Might Be Your Most Important Job As Inbound Agency Owner

Posted by Mike Lieberman on Jun 29, 2015 12:50:00 PM

When it comes right down to it an inbound agency is only as good as the people you hire.

Eventually you won’t be able to sell every new client, you won’t be able to onboard every new client, you won’t be able to service every client, talk to every client weekly and be accountable for every client’s results.

The more you add solid people to your team, the easier it’s going to be for you to focus your time on running, growing and strategically making sure your efforts show inbound agency growth. Freeing you up to work ON the business instead of IN the business is VERY important.

Read More

Topics: Hiring, inbound agency hiring, inbound marketing agency hiring, Culture, Core Values

Subscribe to the Blog Via Email

Recent Posts

Posts by Topic

see all