The Agency Growth Blog - For Owners Who Want Growth

How Marketing Agencies Provide Services For Sales And Customer Service

Posted by Mike Lieberman on Aug 21, 2019 8:18:00 AM

Inbound 19 is right around the corner and if last year is any indication, this year is going to be filled with ideas about how to work with clients across marketing, sales , and customer service. HubSpot’s Platform play is going to be in full swing come September 3rd in Boston.

The question to agency owners is, “Should my shop be providing services across all three areas?” The answer is maybe. Let’s dig into this question to prepare you all for Inbound.

It’s easy to get swept up in the orange wave associated with Inbound and I think it’s important to arrive with a plan so you can make the most of your time in Boston.

Should my agency provide services to clients beyond the marketing services we’re already providing?

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Topics: inbound sales services, customer service services

How To Leverage HubSpot's ServiceHub For Your Digital Agency

Posted by Mike Lieberman on Jan 17, 2019 7:31:00 AM

You’re all in on HubSpot. You went all in on Inbound Marketing a few years ago. Then early last year you went all in on Inbound Sales. In September HubSpot said you should offer services for customer service too and they gave you the final piece of the puzzle, ServiceHub to go with SalesHub and MarketingHub.

To make this all easy for you, they also handed you the Flywheel to help you wrap all the hubs into a nice simple package for clients. But the services that go with both sales and customer service aren’t as easy to wrap up in a nice package, are they?

Specifically, agency services for the customer service area. Most of us can figure out sales services, but customer service—not as easy. What can a digital agency do to help customer service?

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Topics: inbound agency services, customer service services

Tactics Inbound Marketing Agencies Can Provide To Customer Service Teams

Posted by Mike Lieberman on May 23, 2018 7:03:00 AM

HubSpot continues to transform how people think about revenue by including customer service in the conversation. On the surface this might seem strange to owners of inbound marketing agencies, especially those steeped in traditional marketing related tactics like web design or public relations, but when you dig a little deeper you should be able to see how this is the right advice for almost every company.

The traditional digital agency is dying a slow death, but most of the inbound agencies associated with HubSpot and those more innovative agencies have already seen their path to the future involves helping companies learn how to generate revenue in new and more buyer-centric ways. This move into services is one of the best ways to become much more strategic, garner higher retainers and make a bigger impact on your clients’ companies.

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Topics: inbound marketing agency services, customer service services

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