The Agency Growth Blog - For Owners Who Want Growth

Why Your Partner Tier With HubSpot Means Almost Nothing

Posted by Mike Lieberman on Jan 3, 2018 9:00:00 AM

I’ve been reading a handful of celebratory announcements on social media highlighting the ascension of several agencies to Diamond or Platinum status in the HubSpot ecosystem.

This is an accomplishment, no doubt, and one any agency should be proud of but as HubSpot’s first Diamond Partner, I can assure you that status is no guarantee of success, nor is it a measure of an agency’s ability to perform.

When you think about it, partner level status simply means you’re handling a certain level of business with HubSpot as the marketing automation platform. It signals that you have acquired a certain number of HubSpot clients. The number required to achieve partner level status is not particularly high. Silver only requires $1,125 in monthly managed licensing revenue and that you sold the same $1,250 in licensing revenue. That means you can get to Silver by selling ONE nice Pro level client. That hardly qualifies you as an expert.

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Topics: agency goal setting, HubSpot, 2018 planning

Setting Your Inbound Marketing Agency Goals For 2016

Posted by Mike Lieberman on Jan 6, 2016 11:24:56 AM

It’s the first week of January and hopefully you’ve already spent a good amount of time setting your goals for 2016. Make sure those goals are specific, measurable, attainable, realistic and time-based. These SMART goals are the basis by which you’ll make decisions during the year, but more importantly how you’ll know if you're on track during the year.

Talking about goal setting and actually establishing a set of goals and KPIs (key performance indicators) is easier said than done. In this article, I’ll share with you some of the quantitative goals top tier inbound marketing agencies are deploying in 2016.

SPECIAL OFFER - There's a new offer available, a 4 foot, life-sized growth chart infographic to help agency owners grow their inbound agencies. Click this link or see the CTA at the end of the article.

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Topics: inbound agency, inbound agency growth, agency goal setting

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