The Agency Growth Blog - For Owners Who Want Growth

The Fastest Way To Produce Results For Your Inbound Marketing Clients Is Use An Upgraded Offer Strategy

Posted by Mike Lieberman on Jan 31, 2019 7:03:00 AM

Sometimes I spend a few minutes in the HubSpot Agencies Facebook Group and noticed an agency owner asking about quick wins. The other owners posted the standard collection of advice like add a chat bot, look to improve conversions across the site and start a pay per click campaign. All good ideas.

But the best idea we’ve seen in 16 years of running an agency responsible for generating results for our clients is to rearchitect the back end of the buyer journey offers.

What does that mean? Let me answer it in this article.

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Topics: content marketing, lead generation, content strategy

How To Help Inbound Marketing Agency Clients Understand Not All Leads Are Bottom Of The Funnel Leads

Posted by Mike Lieberman on Sep 22, 2016 4:45:00 PM

Vorsight reports that at any given time, only 3% of your market is actively buying, 56% are not even looking and 40% are just beginning. This is a great statistic to help new inbound marketing clients understand why most of their leads are top of the funnel leads.

This data also supports the need to make sure your inbound marketing programs include some form of targeted outreach to handle the 56% of the people who are good prospects but have not even started their buyer journey.

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Topics: funnel analytics, lead nurturing, lead generation, lead definition

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