It’s very difficult managing any business if you don’t know your numbers. Now take an inbound marketing agency where you’re involved in complex and highly creative projects day in and day out. In this case it’s even more important.
The best way to remedy this situation is to start with a handful of KPIs, get extremely comfortable with those numbers and then expand your tracking efforts over time. This gives you the opportunity to start slow and get good at making adjustments that drive your numbers up and to the right.
