One area my agency clients get most excited about is the idea of a services catalog. That is a listing of everything they do, how long it takes them to do it, and what they charge clients to deliver each of those services.
Agencies I’m working with want to see our catalog, they want to build their own, they want me to look at theirs, and once they have one they all tell me that they wish they had done this years ago.
So, I thought I would share some best practices around the creation and maintenance of a services catalog for your agency. Here we go.