I get asked this question a lot. What financial numbers should we expect from my inbound marketing agency?
What net profit percentage is correct? What gross profit percentage should we be shooting for? What client load should a team be responsible for? How much should we be investing in our own inbound marketing? How much revenue per employee is right?
There are a lot of financially oriented metrics you need to have your finger on.
The major challenge with these numbers is what’s normal? What’s average for our industry? What are the best agencies doing? What about the worst?