The Agency Growth Blog - For Owners Who Want Growth

An Inbound Marketing Agency Scorecard: How Is Your Agency Doing?

Posted by Mike Lieberman on Jul 30, 2016 4:30:00 PM

July is quickly coming to an end which means the summer’s end is not too far behind too. Now is the perfect time to assess how the first part of the year went and make adjustments so you can finish 2016 strong.

But what inbound agency numbers do you used to measure your agency? Do you compare yourself to other agencies or do you compare your performance against your own expectations and goals?

I’ve always loved the scorecard concept. Setting up some measurable goals and then grading those goals over time. I also like the Balanced Scorecard concept because it makes sure that our goals are balanced across the company.

Read More

Topics: inbound agency metrics, inbound marketing agency metrics, balanced scorecard for inbound agencies

What Our Inbound Marketing Agency Learned After 2 Months Of Agile

Posted by Mike Lieberman on Mar 24, 2016 3:00:00 PM

We’ve been on a mission to move our entire agency to agile during 2016. We accepted that this was a long term move, one that would take us months to master. We started testing various components of agile marketing with different teams back in late 2015 and then made the decision, based on the results of our testing, to go all in this year.

In January, we moved project management systems, we reassigned resources, we trained our team on Scrum, we hired an agile consultant and started managing all our client engagements with Scrum as the core methodologies.

Here’s what our inbound marketing agency learned after two full months.

Read More

Topics: inbound agency metrics, agile marketing, Scrum

Is My Inbound Marketing Agency Is Performing Financially?

Posted by Mike Lieberman on Feb 24, 2016 9:00:00 AM

I get asked this question a lot. What financial numbers should we expect from my inbound marketing agency?

What net profit percentage is correct? What gross profit percentage should we be shooting for? What client load should a team be responsible for? How much should we be investing in our own inbound marketing?  How much revenue per employee is right?

There are a lot of financially oriented metrics you need to have your finger on.

The major challenge with these numbers is what’s normal? What’s average for our industry? What are the best agencies doing? What about the worst? 

Read More

Topics: inbound agency metrics, Inbound Agency Finances

What Gets Measured Gets Done: Using Numbers To Drive Your Inbound Agency's Growth

Posted by Mike Lieberman on Jan 27, 2016 12:30:00 PM

Every business has magic numbers that help leaders gain insight into the performance of the organization. Inbound agencies are no different but they are unique in that there are very few existing models from which to benchmark your agency against other similar agencies.

Once you create a dashboard of KPIs (key performance indicators) you’re going to see your entire agency responding differently to those numbers. There are gobs of data that prove people do what you measure. So as you work your way up the inbound marketing agency growth tree you need to set numeric goals for your crew.

Here are some of the numbers you want to consider when setting up your KPI dashboard.

Read More

Topics: Inbound Marketing Agency, inbound marketing agency numbers, inbound agency metrics, inbound marketing agency metrics, inbound agency growth

Creating Your Inbound Marketing Agency Dashboard

Posted by Mike Lieberman on Aug 11, 2015 7:00:00 AM

Forbes published an article on corporate dashboards that clearly illustrates why you want one for your inbound marketing agency and how they help executives run profitable and highly successful businesses. Click here to read the Forbes article.

In the same article, one of the biggest obstacles to executives creating and using dashboards is figuring out what metrics to include in your inbound marketing agency dashboards and how to use these dashboards to effectively manage your businesses.

Read More

Topics: inbound marketing agency numbers, inbound agency metrics, inbound marketing agency dashboard

Subscribe to the Blog Via Email

Recent Posts

Posts by Topic

see all