The Agency Growth Blog - For Owners Who Want Growth

6 Must-Have Skills Every Consultant Needs To Thrive At Your Digital Agency

Posted by Mike Lieberman on Dec 13, 2019 7:45:00 AM

Hiring Consultants Is Risky, Don't Make A Bad Hiring Decision in 2020

A lot of agencies are growing and that means hiring. But hiring the wrong person can set you back months. Even worse, hiring someone who is mediocre can put you in this weird position where they are too good to fire, but not good enough for you to be 100% comfortable that they’ll take wonderful care of your clients.

Both of these conditions are bad for your agency.  In this article, we’ll talk about how to avoid this.

The digital marketing industry is booming, and professionals with skills in digital marketing are in high demand. A 2018 survey by LinkedIn reported a shortage of 230,000 people with marketing skills in the 20 largest metro areas polled.

With a limited number of amazing candidates and a high risk for making a hiring mistake, what should you be looking for in 2020 when hiring new consultants for our digital agency?

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Topics: Hiring, inbound agency hiring, inbound marketing agency hiring

When To Hire And How To Hire? The Inbound Agency Owner’s Catch 22

Posted by Mike Lieberman on Oct 26, 2017 3:00:00 PM

When it comes questions this one is the most asked of them all. When and who do I hire? I think this is most challenging to inbound agency owners of small shops because the fear of making a mistake is petrifying. I do understand that. Hiring is a big commitment, a responsibility and one that puts someone else’s personal future on the line. No one wants to hire a new team member only to have to let them go in 30 days.

But the fear should be put aside. Fear can’t rule the day. No decisions are permanent, especially hiring decisions and yes, it would be difficult to let your new team member go, but everyone would get over it and move on—if it came to that. So, moving forward now. Let’s not “make it hurt” let’s stop this silly “boot strapping” entrepreneurial guidance we’ve all heard from experts. If you’re too busy to work ON your business it is because you’re working IN it every day, all day. You need help. You need a new team member.

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Topics: Hiring, inbound agency hiring, inbound marketing agency hiring

Why Hiring Might Be Your Most Important Job As Inbound Agency Owner

Posted by Mike Lieberman on Jun 29, 2015 12:50:00 PM

When it comes right down to it an inbound agency is only as good as the people you hire.

Eventually you won’t be able to sell every new client, you won’t be able to onboard every new client, you won’t be able to service every client, talk to every client weekly and be accountable for every client’s results.

The more you add solid people to your team, the easier it’s going to be for you to focus your time on running, growing and strategically making sure your efforts show inbound agency growth. Freeing you up to work ON the business instead of IN the business is VERY important.

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Topics: Hiring, inbound agency hiring, inbound marketing agency hiring, Culture, Core Values

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