I get asked two questions when it comes to inbound agency growth. The first one is “How do we get more new clients?” and the second is “How do we get our current clients better results?” These are both good questions and both important aspects of agency operations that should be getting a fair amount of attention from agency owners.
I think we talk more about how to get new clients, so today let’s focus on getting clients better results. The inbound agency team structure has a ton to do with giving your team enough time, attention, direction and experience to drive client results—no matter what results you’ve agreed to with your clients.
I want to preface the advice I provide here by pointing out that inbound marketing agencies are all different and each agency is going to have to make the inbound marketing team structure decisions that are right for you and your shop. However, I will also tell you that we’ve run through a wide variety of team structures and the structure I describe here has been the only one that allows us to provide clients great experiences AND allows us to scale as we grow.