Inbound Takes Time And Clients Want Leads Today—You Better Be Able To Deliver
Let me start by clarifying, I am in no way going back on my belief that inbound is how you should be marketing your business. I’m 100% ALL IN ON inbound. However, today’s marketing world is dramatically different than the world that birthed inbound marketing back in 2008 and 2009.
When inbound first burst on the scene the country was in the midst of the Great Recession. The idea of marketing based on the size of your brain instead of the size of your wallet made a lot of sense. It was smart and efficient.
Today businesses are spending and their spending on marketing. Today there are many more methodologies joining the ranks of inbound. Account based marketing, content marketing, influencer marketing, advocacy marketing and demand generation on its own is back in vogue.