I do a lot of work with inbound marketing agency owners on their own inbound marketing. We look at their messaging, their differentiation, their websites, their lead nurturing, their content offers and their social media. While most of it is pretty good, there are always recommendations to improve their results.
So the question becomes, how do you know if your own inbound marketing is missing something important? As agency owners you have to be able to evaluate and analyze your own inbound programs and the inbound programs of your clients to identify the weak spots and make the necessary upgrades.