The Agency Growth Blog - For Owners Who Want Growth

The Inbound Agency Owner Checklist: Checking In On 2018 Progress

Posted by Mike Lieberman on Feb 21, 2018 7:03:00 AM

February is almost over. That means 18% of the year is behind you. How are you doing?

I get it, I ran an inbound marketing agency with less than $1 million in revenue for years. I was the marketing consultant, copywriter, and QA guy for years. I know that almost every day is a whirlwind of wearing different hats and putting out a variety of fires, just to keep the whole thing from coming crashing down. But that cycle is what keeps you from growing. You have to breakout and be the agency owner, leader or CEO.

To make that move you have to act differently. The heroics that got you this far are not going to get you to the next level. To grow, you’ll need systems, process and methodologies.

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Topics: agency business strategy, inbound marketing agency planning, Leadership

Are You An Inbound Marketing Agency, Digital Marketing Agency Or Both? Does It Matter?

Posted by Mike Lieberman on Sep 15, 2016 9:15:00 AM

I like sharing with all of you what I learn by working with all of you. Lately, I’ve been hearing more and more about agencies leaning away from inbound marketing. Some are leaving it all together and going back to what they did before inbound marketing became so popular. Other are weaving inbound marketing services in and around traditional digital services.

What’s going on? What do you do about it? Do you even need to worry about it? Of course you do. What’s going on in the community of inbound marketing agencies and the boarder digital agency community affects us all. More importantly, you need to be able to adjust your own strategy accordingly and if necessary. So, what are you? Inbound? Digital? Or Both?

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Topics: inbound agency strategy, agency business strategy, digital agency strategy

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