The Agency Growth Blog - For Owners Who Want Growth

How To Build Your Technology Expertise To Drive Clients And Commissions

Posted by Mike Lieberman on Jul 24, 2019 7:21:00 AM

You’re a HubSpot Shop and while the community is great, the platform versatile and the ongoing retainers make the agency business much easier, is that it?

What I mean is, if you can grow your agency by working with HubSpot, can’t you grow even more by working with other technology companies too?

The answer is a resounding yes. If it fits your agency mission and vision, then yes. Of course, this means your mission or vision is to be the biggest or most successful HubSpot Partner than that helps you answer this technology question.

But if your mission is to be more than just a HubSpot Shop, then adding new technology partners to your portfolio is a NEED to have, not a nice to have.

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Topics: marketing technology, sales technology, Technology Practice

Who Are The Next HubSpots And What You Should Be Doing About Using Those Tools Now

Posted by Mike Lieberman on May 15, 2019 7:15:00 AM

We first met HubSpot back in 2009. At the time, I pledged to Pete Caputa, that Square 2 would be HubSpot’s best partner. Almost 10 years later, we get a lucrative commission check every quarter from HubSpot and every quarter I look back 10 years and kick myself for not pursuing similar deals with other technology partners.

While I can’t go back in time and do it differently, I can try to look forward today at who might be the new HubSpot over the next ten years and make sure we have partnership agreements and an operational model that helps these new companies the same way we helped HubSpot over the past 10 years.

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Topics: HubSpot, marketing technology, sales technology, Technology Practice

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