The Agency Growth Blog - For Owners Who Want Growth

Some days it seems like no one is happy. When in reality, the handful of unhappy clients get 90% of your attention, while most of the happy clients get little or none of your attention. Sometimes this makes it feel like everyone isn’t happy and that’s just not the case.

Regardless, the goal should be to make as many clients happy as possible. While you’ll never get ALL of them to be happy. Even the best and nicest restaurant have a handful of bad reviews. The key here is to build process and systems that work together with your teams to ensure a large majority of your clients are happy, referenceable and willing to write a review.

This is a topic I get asked about a lot and reoccurring questions are usually wonderful topics for blog articles. How often and in what format should inbound agency owners be talking to your clients about the performance of your agency and the performance of your inbound marketing program?

I know a lot of you are working directly with your inbound marketing agency clients. I know many of you want to be working less with clients and working on the agency more. Even if you’re working with clients day to day, getting client feedback from them on overall performance is something you should create a system for going forward.

Having tired almost everything to stay close to our inbound marketing clients, I’ll share the pluses and minuses of various client satisfaction monitoring systems we’ve used and why we do what we do today.