The Agency Growth Blog - For Owners Who Want Growth

It's Official: Digital Marketing Agency Services Are A Commodity! Now What?

Posted by Mike Lieberman on Apr 17, 2019 8:10:00 AM

I hate to say it, but I believe it’s true. Most of the services now provided by digital agencies are commodities.

Don’t get me wrong, there are strong digital experience and digital transformation agencies working with Fortune 1000 companies who have effectively positioned their companies to drive significant value for high dollars, but most agencies are not in that space.

Almost every agency (at least at the top of the HubSpot partner network) have decided to low ball their retainers to win business, come in with small projects or start with training and that has caused everyone to be viewed as having similar services. In those circumstances history has shown we’re now selling a commodity where lowest price generally wins the business.

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Topics: inbound agency strategy, inbound agency planning, inbound agency team structure

The Inbound Marketing Agency Owner's Thanksgiving Day Shopping List

Posted by Mike Lieberman on Nov 22, 2016 9:33:00 AM

We all end up headed out to the supermarket with our list of items for the Thanksgiving Day feast. Condensed milk, pumpkin or a bunch of green onions its always something. In the spirit of my favorite holiday, here’s a shopping list for inbound marketing agency owners.

These are items you’re going to need in 2017. The competition is picking up, the number of companies looking for inbound marketing is increasing too and now sales enablement software and services are making our agencies very popular. However, if you’re missing even one of the items on this list, you have your work cut out for you.

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Topics: inbound agency growth, inbound agency planning

The 7 Most Common Complaints From Inbound Marketing Agency Owners And How To Fix Them

Posted by Mike Lieberman on Sep 8, 2016 5:30:00 PM

Having worked with over 100 inbound marketing agency owners over the past two years and having talked to four or five times that since launch Agencies 2 Inbound, I’ve started to see a pattern in the issues and challenges facing the inbound agency community.

Below I’ve listed out the seven most common challenges agency owners share with me during our conversations and these are in order. The first is the most common and so on down the list. I’m sure these won’t surprise many of you and perhaps you have similar challenges with your agency.

I’m also including a collection of recommendations on how you fix these challenges so you can cross these off your list and move on to other issues that will undoubtedly pop up when these are corrected. Here we go!

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Topics: inbound agency hiring, inbound agency growth, inbound agency planning

How Can A Mastermind Group Help My Inbound Marketing Agency?

Posted by Mike Lieberman on Aug 4, 2016 2:30:00 PM

There are a lot of ways to get the advice, guidance and counsel you need to grow your inbound marketing agency. You can get individual consulting help, you can join a group and get coaching support, you can lean on a peer network, you can trust your software vendor to help you or you could consider a Mastermind Group.

What’s a Mastermind Group? Good question. To keep it simple, a mastermind group is a collection of like-minded individuals who come together regularly to work on the challenges and issues associated with their businesses. They agree to follow a specific style of meeting and they agree to hold each other accountable for real progress toward solving their specific challenges.  If you want more information you can click here to get more details on the definition of a mastermind group. 

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Topics: inbound agency planning

To Use Points Or Not To Use Points, That Is The Question For Inbound Marketing Agencies

Posted by Mike Lieberman on Apr 15, 2016 10:30:00 AM

More and more agencies are considering going to points based pricing. It makes a lot of sense. You don’t want to charge by the hour and you don’t want to be arguing with clients every time something takes longer than they think it should take to deliver.

However, points based pricing is not a magical answer to a more complicated challenge. Simply converting an hour of work into a single point is not going to fool anyone and it’s not going to help you get paid true value for the work you're doing.

Here are some considerations as you try to decide to use points or not to use points.

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Topics: Pricing,, inbound agency planning, agile marketing

Get Your Clients To Be Inbound Marketing Agency Clients In 30 Minutes

Posted by Mike Lieberman on Feb 3, 2016 7:00:00 AM

SPECIAL REPORT: How To Get Your Project Clients To Be Inbound Agency Clients In Just 30 Minutes

My work with inbound marketing agency owners has given me tremendous insight into the major challenges facing owners today and by far the biggest challenge is moving away from your legacy project clients and towards more stable inbound retainer clients.

The challenges are real and sometimes seem insurmountable. How do you walk away from revenue? How do you turn down business? How do you afford your team if you’re not doing projects? Where will new retainer clients come from if we don’t do projects? If I tell clients no, who’ll hire us? I get it. There are a lot of questions.

In this Special Report, I’ll help you work through all these issues so you successful manage a full transition from commoditized project shop to unique inbound agency.

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Topics: Inbound Marketing Agency, inbound agency growth, inbound marketing agency transition, inbound agency planning

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