You might have noticed that it's getting harder and harder to make money in the agency business. Salaries are going up, inflation is pushing up costs, pricing is getting forced down, and investments in your culture and technology are rising.
About the only expense that might be on the decline is your office—if you’ve gone to a distributed model.
The days of 30% net profit are long gone. Today, data from Promethean Research supports a 17% net profit as average for most agencies going into 2022.
