At Square 2 Marketing my role has evolved into more of a leader, mentor and visionary as opposed to day to day client service consultant. However, for years I ran engagements, oversaw multiple client engagements and then ran the entire inbound agency client services team. I know how challenging it is to work with clients. But over the years, I found the key to successful client engagements.
For an inbound marketing agency owner, and now for Square 2 Marketing’s consultants, the secret is the personal relationship we form with our clients. There are so many different styles for this relationship and I’ve probably tried them all. You can be professional, casual, advisory, coach or consultant. But what always worked best for me was to treat our clients the same way I treat a friend. Talk to them like I talk to my best friends and work through challenges, just like you would with a friend.