The Agency Growth Blog - For Owners Who Want Growth

What's The Right Style Of Relationship For Inbound Marketing Agency Clients?

Posted by Mike Lieberman on Mar 21, 2017 8:34:00 AM

At Square 2 Marketing my role has evolved into more of a leader, mentor and visionary as opposed to day to day client service consultant. However, for years I ran engagements, oversaw multiple client engagements and then ran the entire inbound agency client services team. I know how challenging it is to work with clients. But over the years, I found the key to successful client engagements.

For an inbound marketing agency owner, and now for Square 2 Marketing’s consultants, the secret is the personal relationship we form with our clients. There are so many different styles for this relationship and I’ve probably tried them all. You can be professional, casual, advisory, coach or consultant. But what always worked best for me was to treat our clients the same way I treat a friend. Talk to them like I talk to my best friends and work through challenges, just like you would with a friend.

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Topics: client services, client management, inbound marketing agency client services

Who's The Right Contact For Inbound Marketing Client Engagements?

Posted by Mike Lieberman on Feb 14, 2017 10:34:00 AM

This might seem obvious, but honestly, it’s one of the most discussed aspects of client services at Square 2 Marketing. Who is our point of contact?

Is it the CEO? Is it the marketing person we’ve been assigned to work with? Is it their boss? Is it the person who signed our agreement or Is it the person who approves our invoice each month?

Yes, it matters and yes, there’s a methodology behind how we decide who the ultimate decision maker is and then how we engage with that VIP (very important person) even when we’ve been instructed to work with a lower level marketing person.
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Topics: client services, inbound marketing agency challenges, client management

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