The Agency Growth Blog - For Owners Who Want Growth

In my travels, I’ve met two kinds of owners: those who love sales and hate taking care of clients, and those that hate sales and love taking care of clients. When I force owners to choose one over the other, they always laugh and honestly pick the one that they enjoy the most.

It’s extremely hard to do both jobs at once. You generally end up doing both jobs in an average way, instead of one in an amazing way.

To fix that you really have to pick one or the other. Today’s article focuses on those of you who are opting to take care of clients because that means you’ll need to hire someone into a sales role or move one of your current team members into that sales role.

Besides the 30 or so agency owners I’m actively working with right now, I talk to roughly another 10 to 15 agency owners each month who reach out with basic questions. The time I spend with them gives me insight into the specific challenges facing agency owners today.

Anyone who has talked to me in the past or has taken the time to get to know me is aware that I’ll give any agency owner 30 minutes to talk shop, help them with challenge and share any insights I’ve gained over the past 17 years running Square 2.

Working with other agency owners is one of my passions. Over the past few months, I started noting the questions people ask and its crystal clear to me that everyone has very similar challenges.