In my travels, I’ve met two kinds of owners: those who love sales and hate taking care of clients, and those that hate sales and love taking care of clients. When I force owners to choose one over the other, they always laugh and honestly pick the one that they enjoy the most.
It’s extremely hard to do both jobs at once. You generally end up doing both jobs in an average way, instead of one in an amazing way.
To fix that you really have to pick one or the other. Today’s article focuses on those of you who are opting to take care of clients because that means you’ll need to hire someone into a sales role or move one of your current team members into that sales role.