You’re not running an ad agency. When you get a new client, you can’t pull your creative team into the conference room and start banging out ideas for print ads or a billboard campaign. You can’t treat every new client like they’re your first and only client.
Perhaps even more challenging, if you want to scale and grow, you can’t be the bottleneck, you can’t be in every meeting for every client and you can’t control every process.
When it comes to growth, the agency owner is almost always why the agency isn’t growing.
The answer to this is systems, processes and a defined, differentiated methodology. Think McDonald's. Not the fast part, but the scalable, repeatable and trainable part. Want to know how to make French fries at McDonald's? There is a manual for that. Want to know how to wash the window? There is a manual for that. Want to know how to greet the customers? You guessed it—a manual. Today it’s probably a video tutorial, but you get the idea.
