The Agency Growth Blog - For Owners Who Want Growth

Your Clients Aren't Happy. How To Make Sure They're Happy Every Month

Posted by Mike Lieberman on Jul 17, 2019 8:48:00 AM

Some days it seems like no one is happy. When in reality, the handful of unhappy clients get 90% of your attention, while most of the happy clients get little or none of your attention. Sometimes this makes it feel like everyone isn’t happy and that’s just not the case.

Regardless, the goal should be to make as many clients happy as possible. While you’ll never get ALL of them to be happy. Even the best and nicest restaurant have a handful of bad reviews. The key here is to build process and systems that work together with your teams to ensure a large majority of your clients are happy, referenceable and willing to write a review.

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Topics: Client Feedback, Client Satisfaction, client retention

Why You'll Never Keep All Your Inbound Marketing Agency Clients - And What To Do About It!

Posted by Mike Lieberman on Jun 21, 2018 7:38:00 AM

No Matter How Good A Job Your Doing Clients Are Going To Transition Out

Growing your inbound marketing agency is harder than you thought right? After all, almost everyone tells you; follow this playbook, buy this software, sign up for this training and attend this conference and you’ll grow up big and strong.

Now you know it’s not nearly as easy as that and if it was all the agencies would be $10 million by now. If fact, its exponentially harder than almost everyone tells you and one of the reasons its so hard is that clients don’t stay with their agencies forever—so you’re constantly working to fill up the leak in the bottom of your client bucket.

Since clients are always leaving, you have to have a new business effort that outpaces the inherent retention challenge.

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Topics: client retention

What's More Important For Inbound Marketing Agency Owners?

Posted by Mike Lieberman on Aug 9, 2017 7:03:00 AM

Getting New Clients Or Keeping Current Clients?

It’s an age-old question, if I just had a couple more new clients I’d be great or if we could just hold onto our current clients we could grow. Truth be told? You better be awesome at both if you want your inbound marketing agency to grow. If you can’t land new clients at a clip of one a month and you can’t keep the clients you have—you’ll be in a hamster wheel that never ends.

Those challenges you have now—not getting paid regularly, not being able to hire, dealing with challenging clients and you having to wear 20 different hats is going to be your future. Until you can bring on new clients and hold onto your current clients—you better get used to it. What you’ve been doing isn’t working. It’s time to do something different.

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Topics: inbound agency new business development, client retention

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