Some days it seems like no one is happy. When in reality, the handful of unhappy clients get 90% of your attention, while most of the happy clients get little or none of your attention. Sometimes this makes it feel like everyone isn’t happy and that’s just not the case.
Regardless, the goal should be to make as many clients happy as possible. While you’ll never get ALL of them to be happy. Even the best and nicest restaurant have a handful of bad reviews. The key here is to build process and systems that work together with your teams to ensure a large majority of your clients are happy, referenceable and willing to write a review.