The Agency Growth Blog - For Owners Who Want Growth

Thanks For Your Help But We Can Do It On Our Own: The Biggest Risk Facing Digital Agencies

Posted by Mike Lieberman on Jan 31, 2020 8:15:00 AM

The Misconception That What We Do Is Easy, Cheap and Can Be Done By Anyone

If you’ve been running an agency for at least a few years, you’ve probably heard this: “We’re bringing it in-house.” While most are nice about it and see this as a strategic decision, what they’re really saying is they think they can do what you do for less.

 As recently as last week, a very happy client of ours hired a twenty-something marketing manager with a few years of experience to take over the strategic work we’ve been successfully executing for them. In the very first meeting, she expressed concern over what it cost us to create content as compared to what she found by working with a writing service.

Read More

Topics: Planning for Growth, Agency Leadership

Being Part of An International Group of Growth Oriented Agency Owners Helps!

Posted by Mike Lieberman on Jan 10, 2020 8:15:00 AM

Other Agencies Are Leveraging Cohorts To Improve Their Agencies And You Can Too

In our Mastermind Group Session last month, one of the members mentioned he regularly shares with clients that he’s part of an international group of agency owners who get together monthly to talk about ways to improve agency delivery, performance, and innovation.

That was pretty savvy on his part, but it also got me thinking, “yes, this is an international group of agencies who are proactively working together to make their agencies great.”

It didn’t take me long to start thinking about how other agencies can potentially work ON their businesses. I’ve said many times, as agency owners, we work IN the business way too much and not ON the business as often as we should.

Read More

Topics: agency growth strategies, Planning for Growth

Why I LOVE Working With Agency Owners:  An Inbound Agency Growth Story

Posted by Mike Lieberman on Apr 24, 2019 7:21:00 AM

For those of you who know me (really know me), you also know that I’ll talk to any agency owner at any time and anything I can do to help them with their challenges, I’m happy to do so.

Agencies 2 Inbound recently celebrated its four year anniversary. I started working with other agencies in March of 2015. Over the past four years, I’ve worked with over 120 agency owners. That is a much bigger number than I ever expected, and I am honored to have worked with and helped that many people.

One of the reasons I love Agencies 2 Inbound so much is the responses I get from other agency owners and the impact I’ve had on their companies and their lives.

Read More

Topics: Planning for Growth

How Do I Know Who To Hire Next To Make 2019 Our Best Year Ever?

Posted by Mike Lieberman on Jan 10, 2019 2:37:36 PM

I often look back through old blog article to make sure that I’m always covering new ground and writing about new topics, but this topic is so common and its been almost three years since I talked about strategies behind hiring, that it seemed like a good starting point for 2019.

Today a lot of agencies are growing. I’ve spoken to several agency owners recently who shared with me, they’ve grown from $300,000 to $600,000 in the last year or from $700,000 to $1.5 million over the past 18 months. A lot of agencies are growing so their obvious question is, “as we grow, who do we hire, in what order and into what role?”

Read More

Topics: Hiring, Planning for Growth

Subscribe to the Blog Via Email

    Recent Posts

    Posts by Topic

    see all