The Agency Growth Blog - For Owners Who Want Growth

Feel Like You Can't Charge Enough To Get Results, Grow and Make Money at Your Inbound Marketing Agency?

Posted by Mike Lieberman on Jul 26, 2017 7:03:00 AM

It’s Probably Your Fault And Any Inbound Marketing Agency Owner Can Change It Today!

I’m not trying to be confrontational. I hear this from a lot of agency owners. They feel like they can’t charge more because they’re competing with other agencies who charge less or their smaller clients can’t afford a larger retainer. Sound familiar?

I’ve even heard some misinformed owners say, “we’re not Square 2 Marketing so we can’t get $10,000 retainers.” That’s total bull shit. What you charge is 100% related to what you think your value is worth. The reality of this situation is those agencies charging too little are not sure they know what they’re doing. They don’t think they’re worth full value.

Want to charge more? Here are some changes to help you with pricing inbound engagements to produce larger retainers and help you feel more confident that what you are charging is fair value for the business results you’re delivering to your clients.

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Topics: inbound engagement pricing, raising prices

How To Raise Prices At Your Inbound Marketing Agency This Week

Posted by Mike Lieberman on Mar 7, 2017 9:02:00 AM

Over the past few weeks I’ve been talking to a lot of agency owners about profitability and one of the best ways to be more profitable is to raise prices. I’ve stated publicly that inbound marketing agencies are NOT charging enough based on the value of our deliverables, but the challenge remains—how do you raise prices especially with companies you’re already working with?

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Topics: Pricing,, inbound engagement pricing, raising prices

How To Guarantee 20% Net Profit On All Inbound Marketing Engagements

Posted by Mike Lieberman on Jul 28, 2015 7:00:00 AM

As much as we all love marketing and love helping businesses with inbound marketing, we run an inbound marketing agency to makes a profit. However, if you’re not careful you’ll find a portfolio of unprofitable client engagements that might put the long term prospects of your agency on a slippery slope.

Agencies that have experienced unprofitable engagements have one thing in common. They charge more, they price effectively and they know exactly what services need to be provided to drive results for their clients.

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Topics: inbound engagement pricing, pricing the engagement, inbound agency profitability

Explaining Your Investment Requirements To Inbound Marketing Clients

Posted by Mike Lieberman on Jul 14, 2015 7:00:00 AM

It is…by far the most challenging aspect of inbound marketing—pricing inbound engagements and explaining to your clients and prospective clients why they need to consider investing $10,000 to $20,000 a month if they want to see real results in a reasonable time frame. 

Challenging or not, you have to be able to do it if you want to grow your agency and get your clients results.

One of the best ways to start this conversation is to connect the investment requirements directly to their business goals.

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Topics: Inbound Marketing Agency, inbound engagement pricing

Hours - A Huge Mistake When Pricing Your Inbound Marketing Engagements

Posted by Mike Lieberman on Jul 6, 2015 1:00:00 PM

After sales process the ins and outs of pricing is one of the most popular questions from inbound marketing agency owners.

How do we price our inbound marketing engagements? There are a number of tricky elements around the answer to that question.

The first is you need a level of investment that your prospect is willing to pay and next you need a level of investment that delivers a profitable engagement for your agency.

So maybe the real question is not how to price, but how to balance those two seemingly conflicting objectives.

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Topics: Pricing,, inbound engagement pricing, pricing the engagement

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