The Agency Growth Blog - For Owners Who Want Growth

An Inbound Marketing Agency Scorecard: How Is Your Agency Doing?

Posted by Mike Lieberman on Jul 30, 2016 4:30:00 PM

July is quickly coming to an end which means the summer’s end is not too far behind too. Now is the perfect time to assess how the first part of the year went and make adjustments so you can finish 2016 strong.

But what inbound agency numbers do you used to measure your agency? Do you compare yourself to other agencies or do you compare your performance against your own expectations and goals?

I’ve always loved the scorecard concept. Setting up some measurable goals and then grading those goals over time. I also like the Balanced Scorecard concept because it makes sure that our goals are balanced across the company.

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Topics: inbound agency metrics, inbound marketing agency metrics, balanced scorecard for inbound agencies

How To Know If Your Inbound Agency's Inbound Marketing Is Misfiring

Posted by Mike Lieberman on May 26, 2016 4:00:00 PM

I do a lot of work with inbound marketing agency owners on their own inbound marketing. We look at their messaging, their differentiation, their websites, their lead nurturing, their content offers and their social media. While most of it is pretty good, there are always recommendations to improve their results.

So the question becomes, how do you know if your own inbound marketing is missing something important? As agency owners you have to be able to evaluate and analyze your own inbound programs and the inbound programs of your clients to identify the weak spots and make the necessary upgrades.

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Topics: inbound marketing agency numbers, inbound marketing agency dashboard, inbound marketing agency metrics, inbound agency marketing

What Gets Measured Gets Done: Using Numbers To Drive Your Inbound Agency's Growth

Posted by Mike Lieberman on Jan 27, 2016 12:30:00 PM

Every business has magic numbers that help leaders gain insight into the performance of the organization. Inbound agencies are no different but they are unique in that there are very few existing models from which to benchmark your agency against other similar agencies.

Once you create a dashboard of KPIs (key performance indicators) you’re going to see your entire agency responding differently to those numbers. There are gobs of data that prove people do what you measure. So as you work your way up the inbound marketing agency growth tree you need to set numeric goals for your crew.

Here are some of the numbers you want to consider when setting up your KPI dashboard.

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Topics: Inbound Marketing Agency, inbound marketing agency numbers, inbound agency metrics, inbound marketing agency metrics, inbound agency growth

Don’t Compare Your Numbers To Other Inbound Agency Numbers

Posted by Mike Lieberman on Aug 24, 2015 4:00:00 PM

You’re working hard to get your inbound marketing agency all squared away. You’re tweaking your sales process, you’re hiring new people, you’re adjusting your tactics and now you're seeing clients get better results.

You’re tight with a handful of other agency owners and you talk from time to time about how you’re doing. This is great but be careful about the advice you get from other agencies and be even more careful about comparing your inbound agency numbers to their numbers.

Inbound agencies are like people. They’re all different. Some agency owners are running lifestyle businesses, others are trying to grow aggressively, while still others are just trying to get by. When you compare notes and inbound marketing agency numbers you have to keep that in mind.

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Topics: Inbound Marketing Agency, inbound marketing agency numbers, inbound agency numbers, inbound marketing agency metrics

Giving Your Team Access To Numbers Is Critical For An Inbound Agency

Posted by Mike Lieberman on Aug 17, 2015 4:00:00 PM

Inbound marketing and inbound sales for that matter are 100% metrics driven. While we have creative inputs, strategy conversations, and a lot of content to create this is the first time in my marketing career you can actually see, exactly how your marketing and sales programs are performing in real-time.

This provides you with tremendous power. Stan Lee wrote, with great power also comes great responsibility. So the question we’re going to answer today is what can you do with all this data and how do we empower our teams to use these numbers to get clients better results and help the inbound marketing agency make more money.

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Topics: inbound agency numbers, inbound marketing agency metrics

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