The Agency Growth Blog - For Owners Who Want Growth

What To Do In The Final Months Of 2020 To Make Next Year Your Best Year Ever

Posted by Mike Lieberman on Oct 30, 2020 7:15:00 AM

I try to give agency owners a lot of practical advice. I know many of you are technically capable of doing what you need to grow, but there are just forks in the road, potholes, unforeseen challenges and decisions that seem to slow down your growth.

One of the biggest challenges is simply working IN the business, instead of working ON the business. If there was a single piece of advice I could share with agency owners it would be to carve out at least 2 hours every month to stop working in the business and work on it.

This would allow you to consider how you differentiate, how you can add a few new tech partners, how you can improve your delivery, what new services you can offer, and how you can help your client services team be better consultants.

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Topics: Planning for Growth, strategic planning, 2021 Planning

What The Next Normal Looks Like For Digital Marketing Agencies

Posted by Mike Lieberman on Jun 5, 2020 8:00:00 AM

How To Get Your Agency Ready For The NOW

States and countries are starting to allow businesses to open up. I headed back to our office this week for the first time since the middle of March. But our agency will never be the same and neither will yours.

If you think you’re going back to how you worked in January, you are mistaken. If you think your clients are going to want the same thing from you as they did at the end of 2019, you’re also mistaken.

The business world and the agency world is now changing faster than ever before. You have to accelerate your own change to keep up and stay ahead of the curve. 

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Topics: 2020 planning, strategic planning, Response to Covid-19

How To Do Planning For Your Digital Agency When The Future Is Uncertain

Posted by Mike Lieberman on May 8, 2020 8:45:00 AM

Adjust, Don’t Scrap Your Strategic Planning Work

My leadership team and I met earlier this week to revisit our strategy and plan for 2020. During the conversation, we all agreed doing any long-term planning right now seemed like a waste of time given the general uncertainty facing everyone right now.

But we’ve come to lean on strategic planning as a core value at Square 2. We meet regularly, plan regularly, and create annual, quarterly, and monthly plans. We develop an annual theme to keep the team focused and energized. We identify rocks and key initiatives and then roll those down to the team aligning execution.

It has served us well for years and years. But, in the face of the obvious uncertainty, what’s an agency to do?

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Topics: strategic planning, Response to Covid-19

What Does 2020 Strategic Planning Look Like At A Bigger Agency

Posted by Mike Lieberman on Nov 1, 2019 9:45:00 AM

HINT: It Should Be The Same At Any-Sized Agency

As October wraps up, you’re probably starting to think about 2020 planning. Everything you read or watch between now and the end of the year is going to be encouraging you to do your 2020 plan.

But at Square 2, our 2020 plan is almost done.

No, I’m not an overachiever. Our company-wide meeting in Philly is in mid-November this year, so we had to get our planning done early.

You might be wondering what annual strategic planning looks like at Square 2. I’m happy to share with you how we do this, what we did this year and some tips on how you can make your 2020 planning easy.

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Topics: growing an inbound agency, 2020 planning, strategic planning

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