The Agency Growth Blog - For Owners Who Want Growth

How To Do Planning For Your Digital Agency When The Future Is Uncertain

Posted by Mike Lieberman on May 8, 2020 8:45:00 AM

Adjust, Don’t Scrap Your Strategic Planning Work

My leadership team and I met earlier this week to revisit our strategy and plan for 2020. During the conversation, we all agreed doing any long-term planning right now seemed like a waste of time given the general uncertainty facing everyone right now.

But we’ve come to lean on strategic planning as a core value at Square 2. We meet regularly, plan regularly, and create annual, quarterly, and monthly plans. We develop an annual theme to keep the team focused and energized. We identify rocks and key initiatives and then roll those down to the team aligning execution.

It has served us well for years and years. But, in the face of the obvious uncertainty, what’s an agency to do?

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Topics: strategic planning, Response to Covid-19

What Does 2020 Strategic Planning Look Like At A Bigger Agency

Posted by Mike Lieberman on Nov 1, 2019 9:45:00 AM

HINT: It Should Be The Same At Any-Sized Agency

As October wraps up, you’re probably starting to think about 2020 planning. Everything you read or watch between now and the end of the year is going to be encouraging you to do your 2020 plan.

But at Square 2, our 2020 plan is almost done.

No, I’m not an overachiever. Our company-wide meeting in Philly is in mid-November this year, so we had to get our planning done early.

You might be wondering what annual strategic planning looks like at Square 2. I’m happy to share with you how we do this, what we did this year and some tips on how you can make your 2020 planning easy.

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Topics: growing an inbound agency, 2020 planning, strategic planning

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