The Agency Growth Blog - For Owners Who Want Growth

The Fastest Way To Produce Results For Your Inbound Marketing Clients Is Use An Upgraded Offer Strategy

Posted by Mike Lieberman on Jan 31, 2019 7:03:00 AM

Sometimes I spend a few minutes in the HubSpot Agencies Facebook Group and noticed an agency owner asking about quick wins. The other owners posted the standard collection of advice like add a chat bot, look to improve conversions across the site and start a pay per click campaign. All good ideas.

But the best idea we’ve seen in 16 years of running an agency responsible for generating results for our clients is to rearchitect the back end of the buyer journey offers.

What does that mean? Let me answer it in this article.

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Topics: content marketing, lead generation, content strategy

Inbound Marketing Agencies Are Getting Out Of The Content Business: Why This Might Be A Horrible Mistake

Posted by Mike Lieberman on Oct 13, 2016 1:05:00 PM

The other day I was speaking to an agency owner who was proud to announce he didn’t write any website copy for his website development projects. I also see agencies who continue to outsource content to freelancers and services like Writer Access or Zerys. It seems like more and more agencies are recognizing the challenges associated with content creation and simply punting the task to someone else.

It’s hard to argue the economics associated with punting content to someone else. Clients are constantly changing their minds, over editing, rewriting their own edits, pivoting their entire marketing strategy in the middle of content creation and simply being overly picky. Not being responsible for content also does wonders for lowering your monthly investment requirements too and being very competitive on website projects.

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Topics: content marketing, content creation, agency operations

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