The Agency Growth Blog - For Owners Who Want Growth

Why "Always Teaching" Has To Be Every Inbound Marketing Agency's Core Value

Posted by Mike Lieberman on Jun 30, 2016 10:30:00 AM

I spend a lot of my time talking to other inbound marketing agency owners. I hear things, what’s not working, interesting client stories, delivery experiences and more often than not what’s keeping you up at night.

One of the things I hear most frequently is how inexperienced the clients are when it comes to inbound marketing.  Yes, it’s true. Many of the businesses we work with are new to inbound marketing and they don’t have the level of understanding or experiences we (agencies) do.

That makes it even more important for you to build in an educational component to your engagement. Yes, a workshop at the beginning of the engagement is part of it, maybe, but I’m talking about making sure that they’re getting educated every single day.

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Topics: Culture, client services, managing clients

Why Hiring Might Be Your Most Important Job As Inbound Agency Owner

Posted by Mike Lieberman on Jun 29, 2015 12:50:00 PM

When it comes right down to it an inbound agency is only as good as the people you hire.

Eventually you won’t be able to sell every new client, you won’t be able to onboard every new client, you won’t be able to service every client, talk to every client weekly and be accountable for every client’s results.

The more you add solid people to your team, the easier it’s going to be for you to focus your time on running, growing and strategically making sure your efforts show inbound agency growth. Freeing you up to work ON the business instead of IN the business is VERY important.

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Topics: Hiring, inbound agency hiring, inbound marketing agency hiring, Culture, Core Values

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