The Agency Growth Blog - For Owners Who Want Growth

When To Build A Leadership Team For A Growing Digital Marketing Agency

Posted by Mike Lieberman on Feb 21, 2020 9:31:21 AM

One of my favorite pastimes is talking to agency owners. I have casual conversations with agency owners a few times a week. I like hearing about their successes, their stories, their challenges and specifically, I like hearing the questions they’re wrestling with.

By the way, if you ever want to pick my brain or just chat for 30 minutes, I’ll talk to anyone, anytime. All you have to do is reach out.

Anyway, one of the more common sets of questions from owners is, “When do we need a leadership team? How do we go about building one? What should it look like?”

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Topics: Leadership, Agency Leadership

Thanks For Your Help But We Can Do It On Our Own: The Biggest Risk Facing Digital Agencies

Posted by Mike Lieberman on Jan 31, 2020 8:15:00 AM

The Misconception That What We Do Is Easy, Cheap and Can Be Done By Anyone

If you’ve been running an agency for at least a few years, you’ve probably heard this: “We’re bringing it in-house.” While most are nice about it and see this as a strategic decision, what they’re really saying is they think they can do what you do for less.

 As recently as last week, a very happy client of ours hired a twenty-something marketing manager with a few years of experience to take over the strategic work we’ve been successfully executing for them. In the very first meeting, she expressed concern over what it cost us to create content as compared to what she found by working with a writing service.

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Topics: Planning for Growth, Agency Leadership

How To Get Out Of The Day-To-Day And Be The CEO Your Digital Inbound Agency Needs You To Be?

Posted by Mike Lieberman on Oct 16, 2019 9:01:29 AM

Companies Need The CEO Role To Be Filled, Not Manned Part-Time By Someone Working In The Agency

I hope the title resonated with many of you because in all the years of coaching and consulting with agency owners, this seems to be an issue for almost everyone.

You probably started this company because you’re awesome at PR, graphic design, building websites or getting companies found on Google, and now you're trying to do a whole bunch of other stuff.

While you used to spending all your time designing, now you’re handling sales, hiring, accounting, and real estate. You might not even be doing what you love. It’s the common e-Myth scenario. Pam the pie maker doesn’t spend any time making pies anymore.

The work you did to get you to this level is not the work you need to do to get you to the next level.

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Topics: agency management, Agency Leadership

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