The Agency Growth Blog - For Owners Who Want Growth

How do we set up our agency to grow? It’s the most frequently asked question from inbound marketing agency owners.

Once you figure out the sales and marketing aspect of agency operations and you’re getting plenty of leads, closing those leads and keeping your clients happy. No easy task by the way.

Then the questions come around to scale. How do we create a scalable agency structure that allows us to grow in a controlled, low risk way?

If you’re like most agency owners, it probably feels like one step forward two steps back. In some cases, it might even be one step forward and one step back—now your simply treading water. Neither situation is where you want to be.

One of the reasons I like blogging for Agencies 2 Inbound and Square 2 Marketing is I feel connected to my community. One of the many advantages of that connection is being able to answer questions for many people with a single article. If you’ve been following me, you know that from time to time I take common questions and answer them for everyone.

The question represented in the title of this article is not one that I get asked directly, but one that I think other agency owners want to ask but perhaps are afraid to hear the answer. You know this type of question, it’s a little like, “Am I saving enough money?” You know the answer is no, so why even bother asking it.

How long does it take to get good at inbound marketing?

You're in hiring mode. Great news! You’re bringing in new clients at a regular pace and you’re retaining your current clients so revenue is up month over month and you see a trend.

Now the question becomes how do you scale this business so that you make more money, grow the team and continue to keep clients happy?

This is perhaps one of the greatest challenges facing inbound marketing agency owners. What you need to scale up in a manageable way is a system. This system consists of two parts, the numbers and the team model. Both give you the mechanisms you’re looking for to help with the scaling process.