The Agency Growth Blog - For Owners Who Want Growth

Finally, Marketing Guidance For The Digital Marketing Agency

Posted by Mike Lieberman on Oct 19, 2020 8:30:00 AM

It’s Hard To Hear, But You Are All Pretty Neglectful Of Your Own Agency Marketing

I just spent the last few weeks talking to agency owners and it's painfully obvious that most of you aren’t investing enough time, money and energy to your own marketing. Yes, it's true. The cobbler’s kids don’t have any shoes.

However, in 2020 and 2021 that’s no longer acceptable.

Your prospects are looking for you to lead, not follow or make excuses. Worse, you’ll never be able to grow your agencies if you don’t have a steady stream of inbound leads. Finally, how can any client feel like you’re able to help them when you can’t even help yourself?

If you really want to grow, you have to run one of the biggest marketing programs in your agency—for your own agency.

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Topics: Marketing Tactics for Agencies, Marketing Programs for Agencies

30 Owners of Small Agencies Shared Their Top 5 Challenges AND The Advice I Gave Them

Posted by Mike Lieberman on Oct 7, 2020 6:15:00 PM

I Bet Most Of You Have Similar Questions, Challenges and Issues

A few weeks ago, I posted an offer to the HubSpot Solutions Partners Group on Facebook. I offered 30 minutes to any agency owner who wanted to pick my brain and talk about their challenges.

Over the past few weeks, I've chatted with 30 owners just like you. I took some notes and was surprised to hear they ALL have very similar issues.

Here are the top five challenges as identified by the people I’ve chatted with and the advice I gave them so you all can benefit from our conversations.

Enjoy!

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Topics: inbound marketing agency challenges, inbound marketing agency owner support

The Proven Recipe For Owners of Digital Agency Growth Going Into 2020

Posted by Mike Lieberman on Oct 2, 2020 8:30:00 AM

It’s Not Easy, But Growth Is Definitely Possible If You Have These Ingredients In This Mix

I’ve been running and growing a digital agency for the past 18 years. We started in 2003, before Facebook was even a company. We’ve had our ups and downs like every business. We’ve had some great years and some tough years. We’ve managed through the financial crisis, a major recession, and now a pandemic.

We’ve partnered with technology companies, redefined how we deliver services, doubled down on strategy, acquired six other agencies, and reorganized our team more times than I can remember. This is all because we wanted to be better.

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Topics: agency growth strategies, Agency Leadership

Are You Going To Inbound This Year? Heck Yea, I’m Going!

Posted by Mike Lieberman on Sep 11, 2020 7:45:00 AM

I have to admit, this week feels a little weird. Last year we were at Inbound and there were meetings, dinners, parties, get togethers, sessions, high fives, handshakes, and a ton of wows!

This year, not so much.

But Inbound is happening anyway and yes, I’m attending and yes, I’m speaking, and yes, I’m looking forward to what the team at HubSpot has put together for their annual conference.

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Topics: HubSpot, Inbound 2020

11 Ways Your Team Will Make Or Break Your Digital Agency

Posted by Mike Lieberman on Aug 21, 2020 8:45:00 AM

This Might Not Be As Easy As You Think

I’ve had a few less than stellar service experiences over the past month that has me looking introspectively at the team at Square 2. Are we doing everything we should be doing to give our clients the remarkable experience we aspire to deliver?

This effort triggered me to consider sharing some of the insights and efforts with all of you.

Because I think now more than ever, the people we have on our teams are going to make or break our efforts not only this month but for many months and years into the future.

Now more than ever, how we take care of clients is going to be the difference between success and failure.

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Topics: client services, client management

What The Summer Of 2020 Is Signaling To Digital Agency Owners And What To Do About It

Posted by Mike Lieberman on Aug 14, 2020 8:30:00 AM

All The Signals Are There, If You Stop Long Enough To Notice Them

Running a digital agency over the past few years has been challenging but running one in 2020 is extremely challenging. Who would have thought we would be dealing with a global pandemic, recession, political uncertainty, and protests in the streets?

Having run and grown a successful agency over the past 17 years has taught me a couple of very valuable lessons. The biggest is being able to notice signals and make adjustments to our agency based on those signals.

It helped us get through the financial crisis in 2008. It helped us get through the explosion of inbound agencies and it’s helping us navigate uncharted waters today.

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Topics: agency growth strategies, 2020 planning, Response to Covid-19

You Can Grow An Agency With A Blend of Full-Time And Part-Time Team Members

Posted by Mike Lieberman on Jul 31, 2020 8:30:00 AM

The Agency World Is Different Today, So You Need To Think About Your Agency Differently Too

Working with contractors, freelancers and part-time people isn’t novel. It’s been an agency staffing model for years and years. Almost every agency has at least a couple of people who help out in a pinch or do specialized tasks to act as support for agency owners. Some agencies are made up of entirely contractors.  

But what might be a trend is looking at the agency as a combination of full-time and part-time team members who work together every day. What might be different is thinking about your part-time and contractors as equals to your full-time team members. What should be different is taking full advantage of smart people who simply want to be contractors.

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Topics: staffing your inbound marketing agency, digital agency team models

What A Digital Agency's Sales Process Should Look Like Given The New Normal?

Posted by Mike Lieberman on Jun 25, 2020 8:30:00 AM

Here’s A Big Hint – It Should Look A Lot Like Your Old Process, If You Had That Right

I work with a lot of agencies and it's still shocking to me how many don’t have a defined, documented, and optimized sales process.

If that’s the case, then it’s reasonable for many of you to be wondering how you adjust to the new normal when it comes to agency new business.

But if you have built a sales process that works, then the answer is going to be simple. Just do more of the same.

Yes, more people are home and not in the office. Yes, more people are distracted. Yes, you can’t network like you used to before Covid-19. Yes, you’ll have to meet everyone via Zoom. Yes, your conferences and events are not going to be rescheduled.

No matter what happens in the next few months, you’re not going back to the way it was in January.

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Topics: new business development, Sales Process

The Most Important Question Digital Marketing Agency Owners Should Ask Prospects

Posted by Mike Lieberman on Jun 18, 2020 9:15:00 AM

And How To Ask It On The Very First Call

It’s the middle of June and most of the agencies I’ve talked to are doing surprisingly well. Some are so busy they don’t have time to think. Considering the alternative, this is very positive news.

However, with all this opportunity you still have to be careful about who you choose to work with. In some cases, the recent slew of lay-offs have forced many businesses to seek agencies because they no longer have any in-house marketing resources. All new business opportunities are not created equally.

I’m encouraging you to be more selective now than you might have been in the past. While you might want to say YES more than you say NO, consider this one question and the prospect’s answers as your guiding light on whether to pursue the business or not.

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Topics: Sales Process

What The Next Normal Looks Like For Digital Marketing Agencies

Posted by Mike Lieberman on Jun 5, 2020 8:00:00 AM

How To Get Your Agency Ready For The NOW

States and countries are starting to allow businesses to open up. I headed back to our office this week for the first time since the middle of March. But our agency will never be the same and neither will yours.

If you think you’re going back to how you worked in January, you are mistaken. If you think your clients are going to want the same thing from you as they did at the end of 2019, you’re also mistaken.

The business world and the agency world is now changing faster than ever before. You have to accelerate your own change to keep up and stay ahead of the curve. 

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Topics: 2020 planning, strategic planning, Response to Covid-19

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