The Agency Growth Blog - For Owners Who Want Growth

Being Part of An International Group of Growth Oriented Agency Owners Helps!

Posted by Mike Lieberman on Jan 10, 2020 8:15:00 AM

Other Agencies Are Leveraging Cohorts To Improve Their Agencies And You Can Too

In our Mastermind Group Session last month, one of the members mentioned he regularly shares with clients that he’s part of an international group of agency owners who get together monthly to talk about ways to improve agency delivery, performance, and innovation.

That was pretty savvy on his part, but it also got me thinking, “yes, this is an international group of agencies who are proactively working together to make their agencies great.”

It didn’t take me long to start thinking about how other agencies can potentially work ON their businesses. I’ve said many times, as agency owners, we work IN the business way too much and not ON the business as often as we should.

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Topics: agency growth strategies, Planning for Growth

6 Must-Have Skills Every Consultant Needs To Thrive At Your Digital Agency

Posted by Mike Lieberman on Dec 13, 2019 7:45:00 AM

Hiring Consultants Is Risky, Don't Make A Bad Hiring Decision in 2020

A lot of agencies are growing and that means hiring. But hiring the wrong person can set you back months. Even worse, hiring someone who is mediocre can put you in this weird position where they are too good to fire, but not good enough for you to be 100% comfortable that they’ll take wonderful care of your clients.

Both of these conditions are bad for your agency.  In this article, we’ll talk about how to avoid this.

The digital marketing industry is booming, and professionals with skills in digital marketing are in high demand. A 2018 survey by LinkedIn reported a shortage of 230,000 people with marketing skills in the 20 largest metro areas polled.

With a limited number of amazing candidates and a high risk for making a hiring mistake, what should you be looking for in 2020 when hiring new consultants for our digital agency?

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Topics: Hiring, inbound agency hiring, inbound marketing agency hiring

A Thank You Note...To Agency Owners

Posted by Mike Lieberman on Nov 28, 2019 8:45:00 AM

I looked back at my records and realized I’ve worked with over 150 agencies since starting Agencies 2 Inbound back in March of 2015. I’m proud and extremely happy to consider everyone I’ve worked with a friend. Many of these owners I still talk to today.

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Topics: inbound marketing agency owners

16 Ways Outside Coaching Helps You Grow Your Digital Agency

Posted by Mike Lieberman on Nov 22, 2019 7:30:10 AM

You Can’t Do It Alone and You Shouldn’t Have To Do It Alone Anyway

There are a handful of solid agency coaches around. Most of them have the chops, experience and perspective to help you grow your agency. You might have considered working with one, then decided you’re not ready or they might not be able to help. You might have not clicked with them personally. These are all good reasons to continue on your own.

But in my experience, working with coaches and being a coach and having someone on your team to help guide you on your journey, can shave years off your path towards the agency that you aspire to own.

In fact, having someone by your side to help you skip potholes, move around detours and find the shortcuts might be one of the best decisions you’ll ever make while you manage your agency.

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Topics: Agency Coaching

How Much Content Is Too Much Content For Lead Generation At Digital Marketing Agencies?

Posted by Mike Lieberman on Nov 15, 2019 7:00:00 AM

You Need To Drive Leads For The Agency But Resources Are Tight. How Do We Optimize Content Creation?

To answer the question in the headline, you can never have too much content for your agency’s own content marketing and lead generation efforts.

However that’s not helpful because I know most of you can’t create as much content as you’d like and by the way, this applies to your clients too. Almost no client can spend as much as you’d like them to spend on content creation.

So how do you know how much is needed to move the needle and how far is that needle going to move?

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Topics: content marketing, content creation

Sales Enablement? Sales Execution? Sales Operations? Oh My!

Posted by Mike Lieberman on Nov 8, 2019 10:05:19 AM

Forget The Jargon, You Want To Help Your Clients Close The Leads You're Getting Them

There are now at least three or four labels for helping companies close leads. The ones in the title and a few more; sales consulting, sales coaching, sales training and maybe a couple of others. 

The bottom line isn’t what we call it or how good we are at confusing the clients but what you do in these engagements and the value you bring to your clients.

The key for me is what we’re including in our sales optimization work for clients, how much we charge for it, the value it delivers and how this translates into lifelong clients

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Topics: Sales Process, sales enablement, sales operations

What Does 2020 Strategic Planning Look Like At A Bigger Agency

Posted by Mike Lieberman on Nov 1, 2019 9:45:00 AM

HINT: It Should Be The Same At Any-Sized Agency

As October wraps up, you’re probably starting to think about 2020 planning. Everything you read or watch between now and the end of the year is going to be encouraging you to do your 2020 plan.

But at Square 2, our 2020 plan is almost done.

No, I’m not an overachiever. Our company-wide meeting in Philly is in mid-November this year, so we had to get our planning done early.

You might be wondering what annual strategic planning looks like at Square 2. I’m happy to share with you how we do this, what we did this year and some tips on how you can make your 2020 planning easy.

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Topics: growing an inbound agency, 2020 planning, strategic planning

The Best Way To Sell HubSpot To Prospects Is Shockingly NOT To Sell HubSpot

Posted by Mike Lieberman on Oct 24, 2019 7:45:00 AM

With Over 200 HubSpot Customers We Know Something About This

I get it. You want to sell more HubSpot licenses. You want to make your CAM happier, you want to move up in the partner tiers, you want more commissions, and hopefully you want your clients on HubSpot because they get better results.

But how do you actually do this? The basic question is: Do you sell HubSpot? or Do you sell your agency services? Maybe it’s a combination of both, but does that get tricky?

Ask HubSpot and you might not be surprised to hear them recommend selling HubSpot. They even announced a competition at Partner Day in September. It was “Send us your best HubSpot pitch deck.”

But ask some of the top agencies and their answer could be different.

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Topics: Sales Process, HubSpot

How To Get Out Of The Day-To-Day And Be The CEO Your Digital Inbound Agency Needs You To Be?

Posted by Mike Lieberman on Oct 16, 2019 9:01:29 AM

Companies Need The CEO Role To Be Filled, Not Manned Part-Time By Someone Working In The Agency

I hope the title resonated with many of you because in all the years of coaching and consulting with agency owners, this seems to be an issue for almost everyone.

You probably started this company because you’re awesome at PR, graphic design, building websites or getting companies found on Google, and now you're trying to do a whole bunch of other stuff.

While you used to spending all your time designing, now you’re handling sales, hiring, accounting, and real estate. You might not even be doing what you love. It’s the common e-Myth scenario. Pam the pie maker doesn’t spend any time making pies anymore.

The work you did to get you to this level is not the work you need to do to get you to the next level.

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Topics: agency management, Agency Leadership

Agency Goals For 2020 And The Challenges Associated With Selecting, Setting And Attaining Your Goals

Posted by Mike Lieberman on Oct 10, 2019 7:30:00 AM

 

We’re getting to that time of year again!  It’s October, November and December when everyone starts talking about setting up meetings and running through planning exercises for the upcoming year. Whether you’re using EOS, Gazelles or some other operating system, goal setting is almost always on the menu.

It’s not that hard to come up with 2020 goals. If you're going to finish up 2019 at $2 million in revenue, then shooting for $2.5, or $3 million sounds reasonable. Maybe you want to stretch and try to double? But that’s not what this article is about.

In this article, I thought I would share Square 2’s goals for 2019, our goals and planning for 2020 and the journey we took in 2019 to hit our 2019 goals. I think that's the real story, not what the goals are and how we set them but the journey to hit them in 2019 and how that is influencing our 2020 planning. I hope you agree. 

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Topics: agency goal setting, 2020 planning

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