It’s a delicate balance. Your client wants results but they also want to tell you what to do. They want you accountable for the performance of their inbound marketing program but they don’t want to follow your advice. What do you do?
It’s certainly easier to just do what they want. But is that the right thing to do? After all, they've never done inbound marketing before, but they sure are adamant aren’t they?
They hired you for your expertise, but now they don’t seem to trust you. Are they going to remember this when their program doesn’t perform? Are you going to be able to remind them how they didn’t follow your advice? Nope, you’re not and even if you do, they won’t remember it like you do.
This is a big challenge for inbound marketing agencies.