The Agency Growth Blog - For Owners Who Want Growth

8 Bold Predictions For 2018 Every Inbound Agency Needs To Know Now!

Posted by Mike Lieberman on Jan 18, 2018 9:54:14 AM

AND How To Deal With Them Proactively

One prediction that I am 100% confident in is that the agency world is changing at a pace never before seen in our lifetimes.

What we do today is not going to be what we do in five years. How we do it today, is not going to be how we do it in five years and what our clients want from us today, is not what they wanted from us five years ago.

If inbound agency owners are not planning on how to keep up with the coming changes then your business is in grave danger. One of the entrepreneurs I used to work for had a saying, “you have to create the business that is going to put you out of business.” When you look back at Blockbuster, RadioShack and other businesses that failed to identify trends and then change their businesses accordingly then you know how those stories end.

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Topics: 2018 planning, 2018 predictions

Why Your Partner Tier With HubSpot Means Almost Nothing

Posted by Mike Lieberman on Jan 3, 2018 9:00:00 AM

I’ve been reading a handful of celebratory announcements on social media highlighting the ascension of several agencies to Diamond or Platinum status in the HubSpot ecosystem.

This is an accomplishment, no doubt, and one any agency should be proud of but as HubSpot’s first Diamond Partner, I can assure you that status is no guarantee of success, nor is it a measure of an agency’s ability to perform.

When you think about it, partner level status simply means you’re handling a certain level of business with HubSpot as the marketing automation platform. It signals that you have acquired a certain number of HubSpot clients. The number required to achieve partner level status is not particularly high. Silver only requires $1,125 in monthly managed licensing revenue and that you sold the same $1,250 in licensing revenue. That means you can get to Silver by selling ONE nice Pro level client. That hardly qualifies you as an expert.

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Topics: agency goal setting, HubSpot, 2018 planning

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