AND How To Deal With Them Proactively
One prediction that I am 100% confident in is that the agency world is changing at a pace never before seen in our lifetimes.
What we do today is not going to be what we do in five years. How we do it today, is not going to be how we do it in five years and what our clients want from us today, is not what they wanted from us five years ago.
If inbound agency owners are not planning on how to keep up with the coming changes then your business is in grave danger. One of the entrepreneurs I used to work for had a saying, “you have to create the business that is going to put you out of business.” When you look back at Blockbuster, RadioShack and other businesses that failed to identify trends and then change their businesses accordingly then you know how those stories end.