The Agency Growth Blog - For Owners Who Want Growth

How To Do Planning For Your Digital Agency When The Future Is Uncertain

Posted by Mike Lieberman on May 8, 2020 8:45:00 AM

Adjust, Don’t Scrap Your Strategic Planning Work

My leadership team and I met earlier this week to revisit our strategy and plan for 2020. During the conversation, we all agreed doing any long-term planning right now seemed like a waste of time given the general uncertainty facing everyone right now.

But we’ve come to lean on strategic planning as a core value at Square 2. We meet regularly, plan regularly, and create annual, quarterly, and monthly plans. We develop an annual theme to keep the team focused and energized. We identify rocks and key initiatives and then roll those down to the team aligning execution.

It has served us well for years and years. But, in the face of the obvious uncertainty, what’s an agency to do?

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Topics: strategic planning, Response to Covid-19

How Digital Agencies Are Going To Survive The Next Few Months

Posted by Mike Lieberman on Apr 9, 2020 9:15:00 AM

I’ve been through 9/11 and the financial crisis in 2008. Both events caused a massive and shocking shift in the world’s economy and what we’re all dealing with today is equally shocking.

I am in touch with close to 100 agencies in some way or another and it seems most are seeing a small to medium sized impact right now. Of course, if your agency specializes in any of the decimated industries, the situation is much more dire. 

However, it seems like right now most agencies have seen a handful of client pauses, reductions or cancellations. At Square 2, it's been a small group, less then we can count on one hand. The bigger issue has been new business. It’s out there and we’re talking to prospects, but rightly so, people are slow to move forward.

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Topics: digital agency strategy, Response to Covid-19

In Full Transparency: What's Going On At Square 2?

Posted by Mike Lieberman on Mar 22, 2020 10:30:00 AM

Now More Than Ever, We Need Real Information From Real Agencies

Over the past few weeks, I’ve sat in on several agency consultants’ webinars on the future of our industry. Most of them are filled with worst-case scenarios that include cutting staff, hoarding cash, working for free and taking any business just to stay working.

All these ideas are solid and designed to challenge us to make the hard decisions that might be required to keep our businesses open.

But if we’re encouraging our clients to push through then shouldn’t we push through too?

Here’s exactly what’s going on at Square 2, so you also have insights from someone who still has an agency to run.

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Topics: agency operations, Response to Covid-19

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