First, thank you to everyone who shared comments with me about the Can An Agency Survive With Strategy Only Consulting Services? blog article. I really enjoy reading comments and I try to reply to them. It’s nice to know people are reading and appreciating the articles in this blog.
I’m talking about POINTS today because in my September Mastermind Group (which meets every fourth Thursday of each month from 10 AM to 12 noon ET) was unanimous about wanting to spend more time talking and working through the points-based pricing challenges.
What I see most often and what I think continues to present challenges to agencies are the separation of points and Agile delivery.