Here's a shock, it's not going to have anything to do with inbound marketing.
A lot of inbound marketing agency owners have been going through dramatic transformations over the past few years. Moving from single practice shops to inbound agencies. Getting your first few clients, learning inbound, finding out you need different internal operations, making adjustments, struggling with the financials and finally getting it all worked out—more or less.
And now, things are changing again.
Over the past few months, I’ve been doing a lot of research into what the “bigger” agencies and digital shops are doing. I’ve been paying special attention to Deloitte and Accenture but also looking at larger agency shops to see what they’re talking about, doing and the value they’re delivering to their clients.