I looked back at my records and realized I’ve worked with over 150 agencies since starting Agencies 2 Inbound back in March of 2015. I’m proud and extremely happy to consider everyone I’ve worked with a friend. Many of these owners I still talk to today.
Topics: inbound marketing agency owners
You might have missed it, but the inbound marketing agency is dead. All of you agency owners who changed their website design, branding, SEO or PR firms into inbound agencies, it’s time to change again. What happened? When did it happen? Why it happened? And most importantly what should you be doing about it?
If you think I’m wrong, check out this article from HubSpot’s FAQ section of their website. In full transparency, this was an article from 2014 that must have been high performing and they republished and updated it about a week ago. This is a guest article, not created by anyone at HubSpot. I don’t know Ritika or anything about her, except that her article appears to show the future of inbound marketing’s place in the wild world of marketing.
Over the past few months I’ve had a few inbound marketing agency owners email me regarding their agency and the consulting they do. This would be different than the services delivery model that most agencies operate under.
To be clear, you can tell people what to do and then expect them to do it—that’s consulting. Or you can tell them what to do and then help them do it—that’s services.
Most of the time, I’m talking about the agencies who are responsible for delivering the services associated with inbound marketing engagements but I know there are agencies who simply consult. Today’s article outlines the differences and some of the benefits and challenges that go with both models.
It’s All On You To Make It Work, There Are No Short Cuts, Don’t Do Everything People Tell You
After Inbound 17, there’s been a bit of a dust up in the partner community around HubSpot’s role in helping us grow our agencies. If you’re curious to see what I’m talking about, click here to check out the post on Inbound.org. While I did post a comment, this forum allows me to get into a little more detail.
For the past three years, I’ve been working closely with agency owners, specifically inbound marketing agency owners. Over that time, I’ve had over 80 agency owner clients work with me at Agencies 2 Inbound. I think that classifies me as an expert when it comes to understanding what your challenges are and what’s holding you back from the growth you expect.