I’m a big believer that the better you inbound marketing agency is at inbound marketing, the better you are at getting your clients leads and the happier your clients. I also believe, and this is based on feedback I get from prospects, most of the inbound agencies are still struggling to get clients results.
So if actual, quantifiable, program performance is what makes or breaks our engagement with clients, then you need to be adept at benchmarking their pre-program funnel, so you can illustrate for them the in-program funnel and then eventually the post-program funnel numbers.
The inbound marketing metrics and results should be dramatic enough for these clients to be—as we like to put it—raving fans. Here's how to produce a Click To Close Funnel Analysis.