Vorsight reports that at any given time, only 3% of your market is actively buying, 56% are not even looking and 40% are just beginning. This is a great statistic to help new inbound marketing clients understand why most of their leads are top of the funnel leads.
This data also supports the need to make sure your inbound marketing programs include some form of targeted outreach to handle the 56% of the people who are good prospects but have not even started their buyer journey.
